Thrust areas in management research refer to the specific areas or topics that are currently the focus of research in the field of management. These areas keep evolving as the business environment and organizational practices change over time. Some of the current thrust areas in management research include:

Digital Transformation:The impact of digital technologies on organizational practices and business models.

Corporate Social Responsibility:The role of companies in addressing social and environmental issues.

Innovation and Entrepreneurship:The study of how organizations can foster innovation and entrepreneurship to remain competitive.

Leadership and Talent Management: The study of effective leadership and talent management practices that can help organizations achieve their goals.

Organizational Culture and Change: The impact of organizational culture on change management and overall organizational performance.

Supply Chain Management: The study of how organizations can manage their supply chain to improve efficiency and reduce costs.

Strategic Management: The study of how organizations can develop and implement strategies to achieve their long-term goals.

International Business: The study of how organizations can operate in different cultural, political, and economic environments.

Human Resource Management: The study of how organizations can effectively manage and develop their human resources to achieve their goals.

Marketing Management: The study of how organizations can effectively market their products and services to customers.

Financial Management- Thrust areas in financial management research refer to the specific areas or topics that are currently the focus of research in the field of financial management. These areas keep evolving as the financial environment and economic conditions change over time.

These are just some of the many thrust areas in management research. As the business environment continues to evolve, new areas of research will emerge, and existing areas will continue to evolve.